With the topic of my project being memes, it only made sense to create a separate space to engage with memes and freely experiment. I will use the Instagram account (@ihate_abba) as an extension of my blog, a kind of playground to play around with ideas, test interventions, communicate with people and ultimately document the outcome of my findings.

Choosing a name was the first step (see iterations below). With the help of a friend who is well-versed in meme culture, we began brainstorming ideas eventually landing on landing on @ihate_abba. The title follows the structure of Gen Z-oriented meme accounts such as @still_on_a_downward_spiral.

Whilst I am not a hater of Abba, the name choice reflects the subversive and almost cynical sense of humour. After all, Abba is traditional and mainstream, so an account handle like @ihate_abba behaves as a rejection of the norm, hinting at the kind of content to expect.

You can access the account here!