This t-shirt did not start as a part of my project but as a group urge among my close friends. We decided that we needed to make something that felt inherently like us. We decided to make a t-shirt but not just any t-shirt, a t-shirt layered with references, inside jokes and aesthetic codes that…

As my research and project evolved, so did my research question. I began with a broader question of: “How can memes as a form of contemporary digital art contribute to cultural experiences and relationships?” However, through the intervention and further research, I’ve evolved it into something more specific: “How can niche meme styles and culturally…

After completing the first intervention with limited success in getting memes, I attempted the same idea in a new context: online. I turned to the Instagram account @ihate_abba, which by this point had gathered a modest but engaged following. I posted on my Instagram story asking my followers to send in a meme or image…

To begin testing my question, I wanted my first intervention to be simple and reflective of people’s relationships with memes. What better way to test the waters than by asking people to send me a meme? This was a way to inform my broader inquiry: How can memes as a form of contemporary digital art…

With the topic of my project being memes, it only made sense to create a separate space to engage with memes and freely experiment. I will use the Instagram account (@ihate_abba) as an extension of my blog, a kind of playground to play around with ideas, test interventions, communicate with people and ultimately document the…

“Saint Hoax, defines a meme as a piece of media that is repurposed to deliver a cultural, social or political expression, mainly through humor. “It has the ability to capture insight in a way that is in complete alignment with the zeitgeist.” (Benveniste, A. 2022) Memes behave as cultural artefacts that carry messages and serve…

The current iteration of my research question is “How does character-building in video games challenge default identities and disrupt norm chronology, fostering alternative self-concepts?“ Default Identity: One’s self is shaped by societal, cultural and familial expectations and often adopted without personal exploration or a deviation from norms. Norm Chronology: The societal timeline where the life…

On October 9, we conducted an activity using Legos to “build” our research question. My research question was unclear and a work in progress. This was perfect for the exercise as it allowed me to step outside structural constraints and freely experiment with my thought process and intentions for my project. My research question as…

“The thing I always say about marginalized people is that we are not actually marginal. Social codes, laws, norms and other pathologies beat up on us and take us out of the center. But even as systems get scared and throw us to the margins, we use imagination as the best revenge.” (Moore, M. 2018,…